{"id":167,"date":"2021-07-05T10:57:09","date_gmt":"2021-07-05T10:57:09","guid":{"rendered":"https:\/\/www.brandsonroad.com\/?p=167"},"modified":"2022-02-01T09:23:20","modified_gmt":"2022-02-01T09:23:20","slug":"the-blurring-lines-between-digital-and-out-of-home-advertising","status":"publish","type":"post","link":"https:\/\/brandsonroad.com\/th\/2021\/07\/05\/the-blurring-lines-between-digital-and-out-of-home-advertising\/","title":{"rendered":"The Blurring Lines Between Digital and Out of Home Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"167\" class=\"elementor elementor-167\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4df092 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"f4df092\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-060be9b\" data-id=\"060be9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1956aba elementor-widget elementor-widget-image\" data-id=\"1956aba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3.png\" class=\"attachment-full size-full wp-image-620\" alt=\"\" srcset=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3.png 1920w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3-300x113.png 300w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3-1024x384.png 1024w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3-768x288.png 768w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3-1536x576.png 1536w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/05\/Artboard-3-copy-3-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99bc4ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99bc4ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b894c2\" data-id=\"73b894c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e673333 elementor-widget elementor-widget-text-editor\" data-id=\"2e673333\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">In the present fast-paced milieu, almost everything is turning digital. A<\/span><a href=\"https:\/\/www.gartner.com\/en\/information-technology\/insights\/digitalization\"><span style=\"font-weight: 400;\">ccording to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative<\/span><\/a><span style=\"font-weight: 400;\">. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The growing influence of digitalization has taken even OOH by storm. Here we shall discuss why digital technologies play a significant role in Out Of Home Advertising. Stay with us.&nbsp;<\/span>\n<h2><b>Add a digital twist to your <\/b><b>Out of Home Advertising<\/b><b> efforts<\/b><\/h2>\n<img decoding=\"async\" class=\"alignleft wp-image-170\" src=\"https:\/\/www.brandsonroad.com\/wp-content\/uploads\/2021\/05\/digital-in-ooh-1024x683.jpg\" alt=\"Leveraging digital tools in out of home advertising\" width=\"600\" height=\"400\">\n\n<span style=\"font-weight: 400;\">It\u2019s time to shine digitally even on physical boundaries! Let some <\/span><span style=\"font-weight: 400;\">Digital Out of Home Advertising Trends<\/span><span style=\"font-weight: 400;\"> be a part of your brand engagement game.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">You must have witnessed different kinds of DOOH advertising practices becoming very common in your everyday outdoor spaces. Some of them being a digital directory at a mall or a digital billboard at your local BTS station, interactive kiosks at public places and many others. Things involving interactive digital features always tend to grab our attention.&nbsp; Hence, integrating digital capabilities into your OOH campaigns makes sense. What are you waiting for? Fill the gaps between digital and out of home advertising and stand out of the crowd. Let<\/span><span style=\"font-weight: 400;\"> DOOH technologies<\/span><span style=\"font-weight: 400;\"> help you move up the ladder of advertising brilliance.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">We, at <\/span><span style=\"font-weight: 400;\">Brands on Road<\/span><span style=\"font-weight: 400;\">, believe in helping you reach your audience in the best ways. We bring digitally enabled ad deployment, targeting, and performance tracking&nbsp; capabilities to help you keep up with the latest in outdoor advertising technology. Let us get rid of the unnecessary divide between traditional OOH advertising and cutting edge <\/span><span style=\"font-weight: 400;\">ad tech<\/span><span style=\"font-weight: 400;\"> methods. <\/span><a href=\"https:\/\/brandsonroad.com\/th\/#whybransonroad\"><span style=\"font-weight: 400;\">Connect with us today!<\/span><\/a><span style=\"font-weight: 400;\">&nbsp;&nbsp;<\/span>\n<h3><b>Let your OOH initiatives find a home in digital advancements<\/b><\/h3>\n<img decoding=\"async\" class=\"alignleft wp-image-168\" src=\"https:\/\/www.brandsonroad.com\/wp-content\/uploads\/2021\/05\/Digital-And-OOH-1024x683.jpg\" alt=\"The Blurring Line Between Digital And Out Of Home Advertising\" width=\"600\" height=\"400\">\n\n<span style=\"font-weight: 400;\">Audiences want quick interactions these days. Digital Out Of Home Technologies can not only help you catch eye-grabbing attention of your potential audience, but also seamlessly drive them to engagements and conversions. Given the fact that digital consumption demands are growing each day, brands are making a positive shift towards <\/span><span style=\"font-weight: 400;\">DOOH technology trends<\/span><span style=\"font-weight: 400;\">. According to a report, <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/global-digital-home-dooh-market-150000215.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuYmluZy5jb20v&amp;guce_referrer_sig=AQAAABb5fjmWKKoIg8i1e6xc-WJVFI-CRV5kegWJoX81jdSjJSHskIBbpmUIvB9vFIwdh9jQALcPr71M1pEVuhjSV7jM1JV1mWp-aKWm6tiHBz_LLsNwfJgD7nlD797bCzXamE_Fsyg-qFNgVowuimZLGW6Xxlj1PLcMC_3bs6PDz0_v\"><span style=\"font-weight: 400;\">&nbsp;DOOH advertising will reach US$26.9 billion by 2025.<\/span><\/a><span style=\"font-weight: 400;\"> So, think no more! Let us strengthen your OOH advertising with the right integration of digitalization. We are Thailand\u2019s first digital OOH company to provide taxi top-mounted LED screens.<\/span>\n<h2><b>Why merge digital with OOH?&nbsp;<\/b><\/h2>\n<span style=\"font-weight: 400;\">Let us discuss some of the key benefits of amalgamating traditional OOH with digital innovations.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">First of all, digital technologies empower your customers to interact with your content and take immediate action. Static posters or billboards will soon be a thing of the past. A pinch of digitization can provide your brand with an engagement boost.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Secondly, tech-powered OOH is more data-oriented in nature. This, in turn, gives way to a better analysis of your ad performance. Leveraging digital and tech-enabled OOH can help navigate across relevant customer targeting features like demographics, location, time of day, and more. This enables you to optimize your advertising campaigns better. With Brands On Road, you can find the best blend of digital tools and OOH advertising. You can connect, track and manage your campaign from a single dashboard. Deploy real-time ads with us. To know more, <\/span><a href=\"https:\/\/brandsonroad.com\/th\/#aboutus\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\">.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Thirdly, one of the best parts about incorporating digital elements into OOH advertising is that it is cost-effective. Yes, switching to DOOH advertising won\u2019t burn holes in your pocket. In fact, with us, you can run various ads and campaigns in a single cost-effective budget.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Sounds cool? Let your OOH advertising ideas leverage the power of digital advancements.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Start your Digital OOH advertising journey towards brand awareness and growth with Brands on Road. <\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The [&hellip;]<\/p>","protected":false},"author":1,"featured_media":391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[18,19,20,21,22,23,24,13],"class_list":["post-167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-landscape","tag-digital","tag-digital-out-of-home-advertising","tag-digital-out-of-home-advertising-trends","tag-digital-out-of-home-technologies","tag-dooh-technologies","tag-dooh-technology-trends","tag-dooh-trends","tag-out-of-home-advertising"],"_links":{"self":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/comments?post=167"}],"version-history":[{"count":7,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/167\/revisions"}],"predecessor-version":[{"id":627,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/167\/revisions\/627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media\/391"}],"wp:attachment":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media?parent=167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/categories?post=167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/tags?post=167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}