{"id":182,"date":"2021-07-09T12:22:02","date_gmt":"2021-07-09T12:22:02","guid":{"rendered":"https:\/\/www.brandsonroad.com\/?p=182"},"modified":"2022-02-01T07:34:31","modified_gmt":"2022-02-01T07:34:31","slug":"how-iot-and-ai-are-changing-the-future-of-digital-out-of-home-advertising","status":"publish","type":"post","link":"https:\/\/brandsonroad.com\/th\/2021\/07\/09\/how-iot-and-ai-are-changing-the-future-of-digital-out-of-home-advertising\/","title":{"rendered":"How IoT and AI are changing the future of Digital Out Of Home Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"182\" class=\"elementor elementor-182\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2297134 elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"2297134\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d94cbb0\" data-id=\"d94cbb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1adc4e9 elementor-widget elementor-widget-image\" data-id=\"1adc4e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001.png\" class=\"attachment-full size-full wp-image-558\" alt=\"\" srcset=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001.png 1920w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001-300x113.png 300w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001-1024x384.png 1024w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001-768x288.png 768w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001-1536x576.png 1536w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/07\/0001-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2019c79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2019c79c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d136a4e\" data-id=\"2d136a4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eb00546 elementor-widget elementor-widget-text-editor\" data-id=\"7eb00546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">IoT and AI have given way to more creativity and greater expansion of the digital advertising industry. Let us discuss how they play an important role in changing the future of Digital Out Of Home Advertising.&nbsp;<\/span>\n<h3><b>Marching towards smarter digital OOH innovations with IoT and AI&nbsp;<\/b><\/h3>\n<img decoding=\"async\" class=\"alignnone wp-image-185\" src=\"https:\/\/www.brandsonroad.com\/wp-content\/uploads\/2021\/07\/IOT-300x200.jpg\" alt=\"Smarter digital OOH innovations with IoT and AI \" width=\"600\" height=\"400\">\n\n&nbsp;\n\n<span style=\"font-weight: 400;\">The constant technical advancements have encouraged better development of Digital Out Of Home Advertising. They help you reach a wider audience and deliver real-time content. AI helps you target the right person at the right time while IoT helps you innovate smarter DOOH ads. <\/span><span style=\"font-weight: 400;\">IoT technologies<\/span><span style=\"font-weight: 400;\"> give you a sneak peek into real-time analytics and performance of your business. They have cleared the way to more innovations in the advertising industry.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">With IoT and AI, you can level up your digital <\/span><span style=\"font-weight: 400;\">out of home advertising<\/span><span style=\"font-weight: 400;\"> game. You can monitor and track impressions without hassles. We feel glad to mention that we were able to generate around 19 million impressions for our customers in April 2021. Thanks to IoT and AI, digitalization is constantly merging with the physical world.<\/span>\n\n<span style=\"font-weight: 400;\">At<\/span><span style=\"font-weight: 400;\"> Brands On Road,<\/span><span style=\"font-weight: 400;\"> we have leveraged both IoT and AI to give your DOOH advertising the most innovative approach. We are Thailand\u2019s first digital OOH company. We provide the best taxi-based advertising solutions that help you run your ads parallely at multiple locations. With us, you can target your on road audiences in the best possible ways. What are you waiting for? <\/span><a href=\"https:\/\/brandsonroad.com\/th\/\"><span style=\"font-weight: 400;\">Connect with us today.&nbsp;<\/span><\/a>\n<h3><b>How IoT and AI will play a major role in changing the future of DOOH?&nbsp;<\/b><\/h3>\n<img decoding=\"async\" class=\"alignleft wp-image-190\" src=\"https:\/\/www.brandsonroad.com\/wp-content\/uploads\/2021\/07\/shutterstock_1684177678-300x169.jpg\" alt=\"How IoT and AI will play a major role in changing the future of DOOH\" width=\"600\" height=\"338\">\n\n<span style=\"font-weight: 400;\">Studies indicate that the<\/span><a href=\"https:\/\/dataprot.net\/statistics\/iot-statistics\/\"><span style=\"font-weight: 400;\"> IoT market will reach $142 billion by 2026 at a CAGR of 17%.<\/span><\/a><span style=\"font-weight: 400;\">&nbsp; With IoT connectivity, you can unlock unlimited advantages for your DOOH campaigns. The use of <\/span><span style=\"font-weight: 400;\">IoT in DOOH<\/span><span style=\"font-weight: 400;\"> is on the rise and has paved the way for smooth customer engagement. IoT and AI hold great potential for the future of the DOOH industry. You can utilize them to design programmatic technologies. They will help your customers connect to your brand with the help of a QR code. With this, your brand\u2019s performance can be monitored real-time.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Brands On Road can help obtain the highest ROI for your advertising campaigns. We utilize geo-targeting technologies to identify the best areas that can help boost your brand awareness efforts. We have an in-car social box via which your audience can engage with your brand on their personal devices. Thus, <\/span><span style=\"font-weight: 400;\">IoT<\/span><span style=\"font-weight: 400;\"> connectivity and <\/span><span style=\"font-weight: 400;\">AI <\/span><span style=\"font-weight: 400;\">practices are a great boon when it comes to enhancing your <\/span><span style=\"font-weight: 400;\">DOOH<\/span><span style=\"font-weight: 400;\"> advertising game.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Such kind of smart and innovative integrations enable you to analyze data in-depth and design your ads by mapping to your customer\u2019s unique needs.&nbsp;<\/span><span style=\"font-weight: 400;\">Artificial Intelligence also plays an important role in transforming the digital outdoor advertising industry. It is turning digital signage more innovative. AI ensures that you make the right ad placement at the right time.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">We can help you outsmart your competition by leveraging the latest IoT and AI technologies. You can run campaigns across multiple cities and manage all of them from a single dashboard. Powered by real-time ad statistics, our DOOH model can help you beef up your customer engagement strategies. <\/span><a href=\"https:\/\/brandsonroad.com\/th\/#whybransonroad\"><span style=\"font-weight: 400;\">Get in touch with us<\/span><\/a><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">Let IoT and AI advancements take your branding goals to the next level. Keeping up with the latest can help you move faster towards your growth.&nbsp;<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>IoT and AI have given way to more creativity and greater expansion of the digital advertising industry. Let us discuss how they play an important role in changing the future of Digital Out Of Home Advertising.&nbsp; Marching towards smarter digital OOH innovations with IoT and AI&nbsp; &nbsp; The constant technical advancements have encouraged better development [&hellip;]<\/p>","protected":false},"author":1,"featured_media":387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[25,8,19,10,22,24,26,27,16],"class_list":["post-182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-landscape","tag-ai","tag-brands-on-road","tag-digital-out-of-home-advertising","tag-dooh","tag-dooh-technologies","tag-dooh-trends","tag-internet-of-things","tag-iot","tag-ooh-in-bangkok"],"_links":{"self":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/comments?post=182"}],"version-history":[{"count":4,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/182\/revisions"}],"predecessor-version":[{"id":561,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/182\/revisions\/561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media\/387"}],"wp:attachment":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media?parent=182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/categories?post=182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/tags?post=182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}