{"id":197,"date":"2021-09-16T10:53:21","date_gmt":"2021-09-16T10:53:21","guid":{"rendered":"https:\/\/www.brandsonroad.com\/?p=197"},"modified":"2022-02-01T07:30:22","modified_gmt":"2022-02-01T07:30:22","slug":"3-innovative-dooh-campaign-ideas-with-brands-on-road","status":"publish","type":"post","link":"https:\/\/brandsonroad.com\/th\/2021\/09\/16\/3-innovative-dooh-campaign-ideas-with-brands-on-road\/","title":{"rendered":"3 innovative DOOH campaign ideas with Brands On Road"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"197\" class=\"elementor elementor-197\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a20143b elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a20143b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-745e605\" data-id=\"745e605\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7288231 elementor-widget elementor-widget-image\" data-id=\"7288231\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007.png\" class=\"attachment-full size-full wp-image-554\" alt=\"\" srcset=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007.png 1920w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007-300x113.png 300w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007-1024x384.png 1024w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007-768x288.png 768w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007-1536x576.png 1536w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/09\/0007-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-266d0f4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"266d0f4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42eca998\" data-id=\"42eca998\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42342cfb elementor-widget elementor-widget-text-editor\" data-id=\"42342cfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">In the present fast-paced digital world, it is essential to keep coming up with innovative campaign ideas to attract your audiences\u2019 attention. At Brands On Road, we aim to help you generate customer engagements via unique and creative DOOH campaigns. In this article, we shall discuss the best innovative DOOH campaign ideas that can help your brand outshine all the other competition in the congested roads of Bangkok.&nbsp;<\/span>\n<h3><b>Build up your advertising goals with our exceptional campaign ideas&nbsp;<\/b><\/h3>\n<span style=\"font-weight: 400;\">Innovation helps you gain a competitive advantage and stand out from the crowd. We are Thailand\u2019s first digital OOH company providing top-mounted LED screens. Let us discuss three types of advertising campaigns that we can perform for you utilizing our digital technologies.&nbsp;<\/span><b><\/b>\n<h4><b>1. Weather-based campaigns&nbsp;<\/b><\/h4>\n<span style=\"font-weight: 400;\">Weather-based advertising has been quite popular in the digital world. The whole idea is to target consumers based on their local weather conditions. Wondering how weather can impact your business engagements? Let us explain how weather can affect customer interactions with your brand.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Imagine the city\u2019s temperatures rising up. In such scenarios, consumers are more likely to spend on chilled coolers, a&nbsp; glass of cold coffee or a cone of ice cream. So, if you are in the food industry, you can probably use the temperature advantage to promote your products. Weather is one of the main determinants of consumer\u2019s interaction with brands, especially when it comes to industries like food &amp; beverage, pharmaceuticals, and others.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">At Brands On Road, we have the most effective brand awareness solutions for you. As we are compatible with programmatic platforms, we enable you to display the right ads with the right context to the right audience at the right time. <\/span><span style=\"font-weight: 400;\">Weather-based advertising campaigns are responsive in nature. With real-time analytics, find the best ROI for your business with us. Let our taxi top screens showcase your weather-friendly ads best suitable for your business awareness.&nbsp;<\/span>\n<h4><b>2. Location powered campaigns&nbsp;<\/b><\/h4>\n<span style=\"font-weight: 400;\">DOOH has been providing advertisers with new possibilities such as hyper-targeting, retargeting, and many more. Location forms an important part of DOOH advertising and allows in-depth insights into audience interaction with a DOOH ad. Leveraging geofencing along with DOOH is especially beneficial for multi-branch retailers.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">At Brands On Road, we can help you run smart ad campaigns. Our taxi screens can automatically display your advertisements whenever they enter a 500-meter radius of your store. This can help you generate store walk-ins and provide a boost to your customer engagements. It\u2019s time to go location-friendly and hit the roads in style.&nbsp;<\/span>\n<h4><b>3. Impactful campaigns for event amplifications&nbsp;&nbsp;<\/b><\/h4>\n<span style=\"font-weight: 400;\">It\u2019s time to take your events where your audience is. We, at Brands On Road, can help you with strategizing the right event-based campaign for your brand. With our smart digital tools and features like geo-location trackers, our screens can showcase your promotional ads as soon as they enter the 1km radius of the event. This helps you expand the popularity of your event beyond physical bounds.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">For instance, a rider will see your ad while boarding the taxi. He\/She also sees an in-car placard promoting your event. The rider scans the QR code and is redirected to the seat booking page. He\/She will book the seat as per his\/her preference and can save himself\/herself from the hassle of standing in long queues.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">Unique DOOH campaign ideas can beef up your brand awareness initiatives. Let us help you design and display the best ad campaigns for your brand. Take a ride with <a href=\"https:\/\/brandsonroad.com\/th\/#whybransonroad\">Brands On Road<\/a> today.&nbsp;&nbsp;&nbsp;<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the present fast-paced digital world, it is essential to keep coming up with innovative campaign ideas to attract your audiences\u2019 attention. At Brands On Road, we aim to help you generate customer engagements via unique and creative DOOH campaigns. In this article, we shall discuss the best innovative DOOH campaign ideas that can help [&hellip;]<\/p>","protected":false},"author":1,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[8,28,29,10,30,31],"class_list":["post-197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-landscape","tag-brands-on-road","tag-campaign-ideas","tag-digital-ooh","tag-dooh","tag-dooh-ad","tag-dooh-advertising"],"_links":{"self":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/comments?post=197"}],"version-history":[{"count":4,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/197\/revisions"}],"predecessor-version":[{"id":557,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/197\/revisions\/557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media?parent=197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/categories?post=197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/tags?post=197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}