{"id":216,"date":"2021-11-15T09:13:08","date_gmt":"2021-11-15T09:13:08","guid":{"rendered":"https:\/\/www.brandsonroad.com\/?p=216"},"modified":"2022-02-01T07:08:47","modified_gmt":"2022-02-01T07:08:47","slug":"the-resurgence-of-dooh-in-post-pandemic-bangkok","status":"publish","type":"post","link":"https:\/\/brandsonroad.com\/th\/2021\/11\/15\/the-resurgence-of-dooh-in-post-pandemic-bangkok\/","title":{"rendered":"The resurgence of DOOH in post-pandemic Bangkok"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"216\" class=\"elementor elementor-216\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-408e3ec elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"408e3ec\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4a122f\" data-id=\"e4a122f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b62c324 elementor-widget elementor-widget-image\" data-id=\"b62c324\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"300\" src=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-1024x384.png\" class=\"attachment-large size-large wp-image-535\" alt=\"\" srcset=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-1024x384.png 1024w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-300x113.png 300w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-768x288.png 768w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-1536x576.png 1536w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004-18x7.png 18w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2021\/11\/0004.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60788b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60788b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36f3b39b\" data-id=\"36f3b39b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b86877 elementor-widget elementor-widget-text-editor\" data-id=\"16b86877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">Bangkok is back to witnessing gridlock during peak hours as Covid measures ease across the city. It\u2019s time that brands and marketers get ready to own the streets again with DOOH (Digital-Out-Of-Home) advertising. As per a Statista study, the global ad spending on DOOH is projected to rise to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272951\/global-digital-out-of-home-advertising-expenditure-since-2000\/\"><span style=\"font-weight: 400;\">15.9 billion US dollars <\/span><\/a><span style=\"font-weight: 400;\">by 2027. Thanks to new possibilities with DOOH, the road to recovery for OOH advertising is strong. In this article, we are going to discuss how DOOH technologies can work wonders for your brand in the present post-pandemic milieu.&nbsp;<\/span>\n<h3><b>DOOH &#8211; The latest hit in the advertising sector in post-pandemic times!<\/b><\/h3>\n<span style=\"font-weight: 400;\">As audiences are becoming increasingly digitized, the pressure to conduct more personalized OOH campaigns is arising. And merging the digital-age technologies with OOH advertising can prove to be the best way to deliver your brand message to the right audience at the right time. Now that car and foot traffic is up again, brands can make the most of innovative DOOH ad campaigns involving contextual targeting.&nbsp;<\/span>\n\n<span style=\"font-weight: 400;\">DOOH advertising has full potential to become central in the marketplace. Its unique format allows marketers to be flexible with when and where impressions are delivered to audiences. With brands demanding measurable data-backed results, programmatic DOOH enables advertisers to optimize their campaigns based on location targeting. It is, undoubtedly, one of the best ways to keep up with constantly changing market conditions.<\/span>\n<h4><b>A quick view of the best advantages of DOOH advertising<\/b><\/h4>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic ad delivery&nbsp;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data-enriched ad serving&nbsp;<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time reporting and analytics&nbsp;<\/span><\/li>\n<\/ul>\n<b><i>Pro tip: <\/i><\/b><i><span style=\"font-weight: 400;\">In a post-pandemic environment, you should make sure that your DOOH campaigns are hyper-targeted geographically, considering the varying unlocking plans across different locations in Bangkok.&nbsp;<\/span><\/i>\n<h3><b>Get your brand moving with us&nbsp;<\/b><\/h3>\n<span style=\"font-weight: 400;\">With Brands On Road, advertisers can mobilize their respective brands in an unmissable way by connecting with audiences in real-time via our taxi-top screens. <\/span><span style=\"font-weight: 400;\">We take pride to inform you that our fleet of 233 screens delivered more than 15 million impressions with over 33,000+ hours of ad playtime in September 2021. Along with taxi-top screens, you can gain the best benefits of taxi wraps and our special social box feature that enables <\/span><span style=\"font-weight: 400;\">in-car and pedestrian audiences to engage with your brand on their personal devices<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Take a ride with us and tell your captivating story to your potential customers as you move to different parts of the city throughout the day. Click <\/span><a href=\"https:\/\/brandsonroad.com\/th\/#feed-form\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to connect today.&nbsp;<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Bangkok is back to witnessing gridlock during peak hours as Covid measures ease across the city. It\u2019s time that brands and marketers get ready to own the streets again with DOOH (Digital-Out-Of-Home) advertising. As per a Statista study, the global ad spending on DOOH is projected to rise to 15.9 billion US dollars by 2027. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[30,31,15,22],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-landscape","tag-dooh-ad","tag-dooh-advertising","tag-dooh-in-bangkok","tag-dooh-technologies"],"_links":{"self":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/comments?post=216"}],"version-history":[{"count":4,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":538,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/216\/revisions\/538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media\/379"}],"wp:attachment":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media?parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/categories?post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/tags?post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}