{"id":232,"date":"2022-01-26T08:49:58","date_gmt":"2022-01-26T08:49:58","guid":{"rendered":"https:\/\/www.brandsonroad.com\/?p=232"},"modified":"2022-02-02T11:49:18","modified_gmt":"2022-02-02T11:49:18","slug":"programmatic-dooh-the-future-of-outdoor-advertising","status":"publish","type":"post","link":"https:\/\/brandsonroad.com\/th\/2022\/01\/26\/programmatic-dooh-the-future-of-outdoor-advertising\/","title":{"rendered":"Programmatic DOOH: The Future of Outdoor Advertising"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb6015e elementor-section-full_width elementor-section-content-middle elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"bb6015e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b49eca\" data-id=\"3b49eca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd7f627 elementor-widget elementor-widget-image\" data-id=\"fd7f627\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"720\" src=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1.png\" class=\"attachment-full size-full wp-image-523\" alt=\"\" srcset=\"https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1.png 1920w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1-300x113.png 300w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1-1024x384.png 1024w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1-768x288.png 768w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1-1536x576.png 1536w, https:\/\/brandsonroad.com\/wp-content\/uploads\/2022\/01\/0003-1-18x7.png 18w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26a3abc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26a3abc5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-226c5ac4\" data-id=\"226c5ac4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47806c2c elementor-widget elementor-widget-text-editor\" data-id=\"47806c2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 26-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<span style=\"font-weight: 400;\">As per a <\/span><a href=\"https:\/\/www.statista.com\/topics\/2498\/programmatic-advertising\/\"><span style=\"font-weight: 400;\">study<\/span><\/a><span style=\"font-weight: 400;\"> conducted by Statista, the global programmatic ad spending reached approximately 159 billion US dollars in 2020 and was set to go beyond 150 billion by 2021. It goes without saying that programmatic advertising will witness high popularity over the next few years. Marketers and advertisers all across the world are becoming more aware of the increasing efficiency and targeting capabilities that programmatic advertising has to offer. Want to understand how you can leverage the power of programmatic advertising for your outdoor ad campaigns? Don\u2019t worry! We have got you covered. In this article, we shall discuss some of the most relevant aspects surrounding programmatic DOOH advertising. Read on!&nbsp;<\/span>\n\n<b>Meaning of programmatic DOOH&nbsp;<\/b>\n\n<span style=\"font-weight: 400;\">Programmatic DOOH, also known as pDOOH, can be defined as the automated buying, selling, and delivery of out-of-home advertising. Automation is the most commonly understood feature of DOOH advertising. It allows advertisers to set the various conditions under which they want to buy media. As soon as those conditions are met, ads are purchased automatically. The best part about programmatic DOOH is that there is no cap on the types of data that can be leveraged to trigger the purchase of a particular DOOH ad slot. Thanks to its commendable speed and flexibility, programmatic DOOH allows brands to deliver the right message to the right audience at the right time. To put it simply, programmatic DOOH can be described as a refined version of digital-out-of-home advertising. Some of the most invaluable perks of programmatic DOOH are its data-driven targeting precision and agile purchase models.&nbsp;<\/span>\n\n<b>Bring your ad campaigns to life with pDOOH&nbsp;<\/b>\n\n<span style=\"font-weight: 400;\">With programmatic technologies, brands can supercharge their outdoor advertising initiatives. They help you deliver different types of ad creatives based on time, weather, market performance, and many other crucial factors. Let\u2019s have a quick look at some of the best advantages of programmatic DOOH advertising.&nbsp;<\/span><b><\/b>\n<ul>\n \t<li aria-level=\"1\"><b>Contextual targeting<\/b>Programmatic tools create highly-targeted ad campaigns by utilizing geolocation data and activating the most efficient and effective DOOH screens in real-time. The ads are purely based on consumer behaviour and movement patterns.<\/li>\n<\/ul>\n<ul>\n \t<li><b>Accurate campaign measurement: <\/b>Programmatic technologies allow marketers to efficiently customize their DOOH campaigns and assess ad effectiveness in real-time. Being audience-centric, pDOOH helps them optimize their ad campaigns in the best ways possible.<\/li>\n<\/ul>\n<ul>\n \t<li><b>Amplified brand messaging: <\/b>Programmatic DOOH advertising offers marketers a great amount of flexibility by enabling them to purchase inventory automatically. Imagine a cold coffee brand being able to get DOOH ads out immediately upon announcement of predicted rising temperatures.<\/li>\n<\/ul>\n<b>Welcoming a programmatic DOOH future together with Brands On Road<\/b>\n\n<span style=\"font-weight: 400;\">Brands on Road is completely compatible with programmatic platforms to facilitate the most efficient purchase and delivery of ads. <\/span><span style=\"font-weight: 400;\">We gather and process information from a multitude of data points allowing brands to leverage a level of targeting and analytics that&#8217;s not possible in traditional out-of-home advertising.&nbsp; With us, you can connect, monitor, and manage your DOOH campaigns from a single dashboard. Have you taken your brand to the roads of Bangkok yet? <\/span><a href=\"https:\/\/brandsonroad.com\/th\/#feed-form\"><span style=\"font-weight: 400;\">Contact us<\/span><\/a><span style=\"font-weight: 400;\"> to get your ads moving today!&nbsp;<\/span>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>As per a study conducted by Statista, the global programmatic ad spending reached approximately 159 billion US dollars in 2020 and was set to go beyond 150 billion by 2021. It goes without saying that programmatic advertising will witness high popularity over the next few years. Marketers and advertisers all across the world are becoming [&hellip;]<\/p>","protected":false},"author":1,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-landscape"],"_links":{"self":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":10,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/posts\/232\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media\/364"}],"wp:attachment":[{"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandsonroad.com\/th\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}