The future of DOOH advertising in a cookieless world

The age of third-party cookies is coming to an end and it promises a significant change in advertising patterns. Farewell to third-party cookies would affect areas such as behavioral targeting, audience targeting, audience extension, and many more. In this article, we shall discuss the impact of the development of a cookieless world on Digital Out […]

How IoT and AI are changing the future of Digital Out Of Home Advertising

IoT and AI have given way to more creativity and greater expansion of the digital advertising industry. Let us discuss how they play an important role in changing the future of Digital Out Of Home Advertising.  Marching towards smarter digital OOH innovations with IoT and AI    The constant technical advancements have encouraged better development […]

The Blurring Lines Between Digital and Out of Home Advertising

In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The […]