In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The growing influence of digitalization has taken even OOH by storm. Here we shall discuss why digital technologies play a significant role in Out Of Home Advertising. Stay with us.