Programmatic DOOH: The Future of Outdoor Advertising

As per a study conducted by Statista, the global programmatic ad spending reached approximately 159 billion US dollars in 2020 and was set to go beyond 150 billion by 2021. It goes without saying that programmatic advertising will witness high popularity over the next few years. Marketers and advertisers all across the world are becoming […]

The resurgence of DOOH in post-pandemic Bangkok

Bangkok is back to witnessing gridlock during peak hours as Covid measures ease across the city. It’s time that brands and marketers get ready to own the streets again with DOOH (Digital-Out-Of-Home) advertising. As per a Statista study, the global ad spending on DOOH is projected to rise to 15.9 billion US dollars by 2027. […]

Why DOOH advertising during the pandemic might not be a bad idea

Out-of-home advertising has surely taken a backseat given the pandemic situation across the globe. But with the growing popularity of digital inventories, there’s still a silver lining for brands to strategically place their ad campaigns in the public. Brands can utilize the increased opportunity that comes with the smart integration of digital approaches to connect […]

The future of DOOH advertising in a cookieless world

The age of third-party cookies is coming to an end and it promises a significant change in advertising patterns. Farewell to third-party cookies would affect areas such as behavioral targeting, audience targeting, audience extension, and many more. In this article, we shall discuss the impact of the development of a cookieless world on Digital Out […]

3 innovative DOOH campaign ideas with Brands On Road

In the present fast-paced digital world, it is essential to keep coming up with innovative campaign ideas to attract your audiences’ attention. At Brands On Road, we aim to help you generate customer engagements via unique and creative DOOH campaigns. In this article, we shall discuss the best innovative DOOH campaign ideas that can help […]

How IoT and AI are changing the future of Digital Out Of Home Advertising

IoT and AI have given way to more creativity and greater expansion of the digital advertising industry. Let us discuss how they play an important role in changing the future of Digital Out Of Home Advertising.  Marching towards smarter digital OOH innovations with IoT and AI    The constant technical advancements have encouraged better development […]

The Blurring Lines Between Digital and Out of Home Advertising

In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind of digital initiative. It is undeniable that the advertising industry has undergone a dramatic digital transformation. Out Of Home advertising remains one of the most traditional forms of advertising. The […]

Why DOOH makes sense in Bangkok

Did you know Bangkok was marked the world’s 10th most traffic-congested city in 2020? Studies show that commuters in Bangkok spend more than 60 hours in road traffic annually. So why not leverage the traffic factor to level up your communication game with your potential audience?  Yes, you heard it right. DOOH in Bangkok can […]

Out of Home Advertising in Thailand – How Brands on Road is Changing the Game!

In today’s fast-paced age, the right balance for most advertised lies the mixture of traditional and digital advertising. Brands on Road does precisely that when it comes to Out of Home Advertising. It is an advertising platform that empowers brands through technologies that traditional out of home advertising do not provide. Brands on Road is […]