Blogs
Programmatic DOOH: The Future of Outdoor Advertising
As per a study conducted by Statista, the global programmatic ad spending reached approximately 159 billion US dollars in 2020 and was set to go
The resurgence of DOOH in post-pandemic Bangkok
Bangkok is back to witnessing gridlock during peak hours as Covid measures ease across the city. It’s time that brands and marketers get ready to
Why DOOH advertising during the pandemic might not be a bad idea
Out-of-home advertising has surely taken a backseat given the pandemic situation across the globe. But with the growing popularity of digital inventories, there’s still a
The future of DOOH advertising in a cookieless world
The age of third-party cookies is coming to an end and it promises a significant change in advertising patterns. Farewell to third-party cookies would affect
3 innovative DOOH campaign ideas with Brands On Road
In the present fast-paced digital world, it is essential to keep coming up with innovative campaign ideas to attract your audiences’ attention. At Brands On
How IoT and AI are changing the future of Digital Out Of Home Advertising
IoT and AI have given way to more creativity and greater expansion of the digital advertising industry. Let us discuss how they play an important
The Blurring Lines Between Digital and Out of Home Advertising
In the present fast-paced milieu, almost everything is turning digital. According to the Gartner Report, around 91% of the organizations are involved in some kind
Why DOOH makes sense in Bangkok
Did you know Bangkok was marked the world’s 10th most traffic-congested city in 2020? Studies show that commuters in Bangkok spend more than 60 hours
Out of Home Advertising in Thailand – How Brands on Road is Changing the Game!
In today’s fast-paced age, the right balance for most advertised lies the mixture of traditional and digital advertising. Brands on Road does precisely that when
